PHARIS has come a long way over the past few years. We have continued to develop our product, welcomed new customers, gained valuable experience, and have exciting plans for the future – many of them already underway. We want our brand to reflect where PHARIS is today, so we are gradually refreshing our visual identity. We are starting with our logo, which preserves the character of PHARIS while giving it a more modern and cleaner look.
The new PHARIS logo
The previous logo for comparison
What’s behind the new logo?
The first noticeable change is the color. We are replacing the previous lighter blue with a deep navy blue, giving PHARIS a more distinctive and confident appearance while better reflecting our position as an experienced technology partner for manufacturing companies.
The dominant element of the logo is the purple square above the letter “h”, which we call the digit. It primarily represents digitalization, which is at the heart of our industry. Its offset position also resembles a step or a move upward – a direct connection to our slogan, “Your next move”. It symbolizes digitalization as the next logical step on the journey towards more efficient manufacturing.
The digit’s position above the highest point of the logo can also subtly evoke the light at the top of a lighthouse. It is a small detail for those who associate the name PHARIS with a lighthouse – a reliable navigational point that helps you find the right direction even in an environment full of change.
How will the visual transition take place?
We are not planning a big overnight change. We will update our visual identity step by step:
- A gradual transition: You will see the old and new logos side by side for a while. Until the new visual identity is rolled out everywhere, both versions will be in use.
- The people, know-how and quality remain: We are only changing the look and feel. Our services, product and team you know will continue to work exactly as before, with no changes.
Let us know what you think of the new logo. We would love to hear your feedback!
