{"id":16311,"date":"2026-08-26T08:38:13","date_gmt":"2026-08-26T06:38:13","guid":{"rendered":"https:\/\/www.pharis.cz\/?p=16311"},"modified":"2026-08-26T08:40:28","modified_gmt":"2026-08-26T06:40:28","slug":"a-new-look-for-pharis-introducing-our-new-logo","status":"publish","type":"post","link":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/","title":{"rendered":"A new look for PHARIS: Introducing our new logo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PHARIS has come a long way over the past few years. We have continued to develop our product, welcomed new customers, gained valuable experience, and have exciting plans for the future \u2013 many of them already underway. We want our brand to reflect where PHARIS is today, so we are gradually refreshing our visual identity. We are starting with our logo, which preserves the character of PHARIS while giving it a more modern and cleaner look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The new PHARIS logo<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:1px;margin-right:1px;margin-bottom:1px;margin-left:1px\"><img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"246\" src=\"https:\/\/www.pharis.cz\/wp-content\/uploads\/PHARIS-logo-2026.png\" alt=\"\" class=\"has-border-color has-black-border-color wp-image-16302\" style=\"border-width:1px;box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/www.pharis.cz\/wp-content\/uploads\/PHARIS-logo-2026.png 810w, https:\/\/www.pharis.cz\/wp-content\/uploads\/PHARIS-logo-2026-768x233.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The previous logo for comparison<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.pharis.cz\/wp-content\/uploads\/2024\/09\/logo-blue.svg\" alt=\"\" class=\"wp-image-11\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s behind the new logo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first noticeable change is the color. We are replacing the previous lighter blue with a deep navy blue, giving PHARIS a more distinctive and confident appearance while better reflecting our position as an experienced technology partner for manufacturing companies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dominant element of the logo is the purple square above the letter \u201ch\u201d, which we call the digit. It primarily represents digitalization, which is at the heart of our industry. Its offset position also resembles a step or a move upward \u2013 a direct connection to our slogan, \u201cYour next move\u201d. It symbolizes digitalization as the next logical step on the journey towards more efficient manufacturing.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digit\u2019s position above the highest point of the logo can also subtly evoke the light at the top of a lighthouse. It is a small detail for those who associate the name PHARIS with a lighthouse \u2013 a reliable navigational point that helps you find the right direction even in an environment full of change. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How will the visual transition take place?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We are not planning a big overnight change. We will update our visual identity step by step: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A gradual transition<\/strong>: You will see the old and new logos side by side for a while. Until the new visual identity is rolled out everywhere, both versions will be in use. <\/li>\n\n\n\n<li><strong>The people, know-how and quality remain<\/strong>: We are only changing the look and feel. Our services, product and team you know will continue to work exactly as before, with no changes. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let us know what you think of the new logo. We would love to hear your feedback! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHARIS has come a long way over the past few years. We have continued to develop our product, welcomed new customers, gained valuable experience, and have exciting plans for the future \u2013 many of them already underway. We want our brand to reflect where PHARIS is today, so we are gradually refreshing our visual identity. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-16311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new look for PHARIS: Introducing our new logo - MES PHARIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new look for PHARIS: Introducing our new logo - MES PHARIS\" \/>\n<meta property=\"og:description\" content=\"PHARIS has come a long way over the past few years. We have continued to develop our product, welcomed new customers, gained valuable experience, and have exciting plans for the future \u2013 many of them already underway. We want our brand to reflect where PHARIS is today, so we are gradually refreshing our visual identity. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"MES PHARIS\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T06:38:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T06:40:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jaroslav K\u0159ikava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaroslav K\u0159ikava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/\"},\"author\":{\"name\":\"Jaroslav K\u0159ikava\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/#\\\/schema\\\/person\\\/8340f9a2221e4ed84609373a499b7998\"},\"headline\":\"A new look for PHARIS: Introducing our new logo\",\"datePublished\":\"2026-08-26T06:38:13+00:00\",\"dateModified\":\"2026-08-26T06:40:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/\"},\"wordCount\":365,\"image\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pharis.cz\\\/wp-content\\\/uploads\\\/pharis-logo-2026-ctverec.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/\",\"url\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/\",\"name\":\"A new look for PHARIS: Introducing our new logo - MES PHARIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pharis.cz\\\/wp-content\\\/uploads\\\/pharis-logo-2026-ctverec.png\",\"datePublished\":\"2026-08-26T06:38:13+00:00\",\"dateModified\":\"2026-08-26T06:40:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/#\\\/schema\\\/person\\\/8340f9a2221e4ed84609373a499b7998\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pharis.cz\\\/wp-content\\\/uploads\\\/pharis-logo-2026-ctverec.png\",\"contentUrl\":\"https:\\\/\\\/www.pharis.cz\\\/wp-content\\\/uploads\\\/pharis-logo-2026-ctverec.png\",\"width\":600,\"height\":600,\"caption\":\"nov\u00e9 logo PHARIS 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/blog-en\\\/a-new-look-for-pharis-introducing-our-new-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/category\\\/blog-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A new look for PHARIS: Introducing our new logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/\",\"name\":\"MES PHARIS\",\"description\":\"MES syst\u00e9m PHARIS pro efektivn\u00ed \u0159\u00edzen\u00ed v\u00fdroby\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pharis.cz\\\/en\\\/#\\\/schema\\\/person\\\/8340f9a2221e4ed84609373a499b7998\",\"name\":\"Jaroslav K\u0159ikava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g\",\"caption\":\"Jaroslav K\u0159ikava\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A new look for PHARIS: Introducing our new logo - MES PHARIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/","og_locale":"en_US","og_type":"article","og_title":"A new look for PHARIS: Introducing our new logo - MES PHARIS","og_description":"PHARIS has come a long way over the past few years. We have continued to develop our product, welcomed new customers, gained valuable experience, and have exciting plans for the future \u2013 many of them already underway. We want our brand to reflect where PHARIS is today, so we are gradually refreshing our visual identity. [&hellip;]","og_url":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/","og_site_name":"MES PHARIS","article_published_time":"2026-08-26T06:38:13+00:00","article_modified_time":"2026-08-26T06:40:28+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png","type":"image\/png"}],"author":"Jaroslav K\u0159ikava","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jaroslav K\u0159ikava","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#article","isPartOf":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/"},"author":{"name":"Jaroslav K\u0159ikava","@id":"https:\/\/www.pharis.cz\/en\/#\/schema\/person\/8340f9a2221e4ed84609373a499b7998"},"headline":"A new look for PHARIS: Introducing our new logo","datePublished":"2026-08-26T06:38:13+00:00","dateModified":"2026-08-26T06:40:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/"},"wordCount":365,"image":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/","url":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/","name":"A new look for PHARIS: Introducing our new logo - MES PHARIS","isPartOf":{"@id":"https:\/\/www.pharis.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#primaryimage"},"image":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png","datePublished":"2026-08-26T06:38:13+00:00","dateModified":"2026-08-26T06:40:28+00:00","author":{"@id":"https:\/\/www.pharis.cz\/en\/#\/schema\/person\/8340f9a2221e4ed84609373a499b7998"},"breadcrumb":{"@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#primaryimage","url":"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png","contentUrl":"https:\/\/www.pharis.cz\/wp-content\/uploads\/pharis-logo-2026-ctverec.png","width":600,"height":600,"caption":"nov\u00e9 logo PHARIS 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pharis.cz\/en\/blog-en\/a-new-look-for-pharis-introducing-our-new-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pharis.cz\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.pharis.cz\/en\/category\/blog-en\/"},{"@type":"ListItem","position":3,"name":"A new look for PHARIS: Introducing our new logo"}]},{"@type":"WebSite","@id":"https:\/\/www.pharis.cz\/en\/#website","url":"https:\/\/www.pharis.cz\/en\/","name":"MES PHARIS","description":"MES syst\u00e9m PHARIS pro efektivn\u00ed \u0159\u00edzen\u00ed v\u00fdroby","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pharis.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pharis.cz\/en\/#\/schema\/person\/8340f9a2221e4ed84609373a499b7998","name":"Jaroslav K\u0159ikava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81a468e9b54ec55a3b98431f35f03e09d4799fb2b82440eb8d3ab93b8dc9ea00?s=96&d=mm&r=g","caption":"Jaroslav K\u0159ikava"}}]}},"_links":{"self":[{"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/posts\/16311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/comments?post=16311"}],"version-history":[{"count":2,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/posts\/16311\/revisions"}],"predecessor-version":[{"id":16315,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/posts\/16311\/revisions\/16315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/media\/16308"}],"wp:attachment":[{"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/media?parent=16311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/categories?post=16311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharis.cz\/en\/wp-json\/wp\/v2\/tags?post=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}